7 Things Missing in Your Pinterest Content Strategy 

November 29, 2018

When you are crafting a Pinterest content strategy you may quickly become overwhelmed by all of the things you need to do to just get a pin online.

Have no fear! I’m going to give you a list of 7 things you need in your strategy as well as a handful I don’t.

This is one of my favorite no fluff kinds of posts that will be quick and to the point because I know you’re busy. So are you ready?

Let’s dive in!

What to Ditch in your Pinterest Content Strategy 

Manual Pinning… 

Pinterest has said they don’t think manual pinning is necessary. There are experts out there that say to use manual pinning is the only way to do it.

So if you are on the platform searching for recipes, baby ideas, business branding tips then go ahead and pin them to your relevant boards.

Some of those boards might be secret boards but they are your boards nonetheless.

So go for it. If you are on the platform then go ahead and pin them!

But if you feel the strain of manual pinning and you are paying for Tailwind then just put it on pause.

2020 Update:

Read about our manual pinning strategy and decide if this is the direction you’d like to go.

Deleting Pins…

There are more experts out there that say to delete pins and yet again Pinterest has said they don’t believe in doing this. Sometimes the ugliest pins will pick up steam and send you a boatload of traffic.

Stop deleting pins. If you hate them enough move them off of your “best of board” to another more relevant board.

Use your Pin Stats to tell you which pins are performing better than others and morph your pin style to the pins that are doing well.

Incorrect Hashtag Usage…

Pinterest is not like Instagram or Facebook where user use hashtags freely to describe a feeling or emotion.

On Pinterest, they are used as keywords. Using hashtags on Pinterest incorrectly could land you in spam.

Don’t do this. Use 3-5 hashtags that are relevant to your pin.

For example, if you are pinning a pin about Pinterest marketing then you could use #pinterestmarketing #pinterestmarketingstrategy #pinterestmarketingtips #contentmarketing

Does that make sense? Great!

Looking to up your marketing game? This is the best Pinterest course I’ve ever taken!

7 Things Missing in Your Pinterest Content Strategy 

Your Pinterest content strategy should be cohesive. If you need to create a checklist that you check off tasks on each time you create a new post then do it.

I have done this in Trello before and it’s incredibly easy to replicate.

Let’s move on…

Pinterest SEO… 

You may think you’re using Pinterest SEO aka keywords correctly but you could probably do it better. It takes me 5 minutes or less to find 3-5 keywords to use in a description.

I don’t just find directly related keywords either. I try to find keywords that are what I call parallel.

This means keywords that are related but not directly.

For example, I am searching for keywords for pantry organization. I will also search for words related to creative kitchen storage, kitchen storage containers, kitchen label ideas or even kitchen essentials.

Potential hashtags for this topic would include #kitchenpantry #pantryorganization #kitchenessentials.

Just start typing into the Pinterest search bar and let it tell you what to use for your Pinterest SEO.

content marketing strategy

Pinning to the Most Relevant Board FIRST… 

A lot of people are still using old habits and I’m here to lay down the law… Stop pinning to your best of board first. When you create a pin whether you are pinning it live to Pinterest or using Tailwind choose your most relevant boards for that pin first. Here’s why… The Pinterest SEO of that pin will follow it around. If you pin it to a well-keyworded board and the pin itself is well keyworded then that will work in your favor for the algorithm. So choose a minimum of 3 relevant boards to pin send your pin to before you send it anywhere else. Here is an example of what I’m talking about. 7 things missing in your pinterest content strategy

Creating Multiple Boards Around a Relevant Topic…

There is nothing wrong with creating multiple boards around the same topic. This will only increase your Pinterest SEO opportunities as you create more content. I prefer to have at least 3 boards if not 5 around a similar topic. They don’t need to be exactly the same either. Think outside of the box here and do your keyword research. For example, for one food blogging client I have created a minimum of 5 boards around she can pin to and some of them overlap. If I were pinning a chicken casserole recipe for her I would pin them to the following boards.  

  • Dinner ideas
  • Chicken recipes
  • Quick family dinner
  • Casserole Ideas
  • Oven baked recipes
  • Dinner ideas for a crowd

Then I would fill in her best of board and any relevant group boards after that. I want to be sure that her Pinterest content strategy is solid and she’s covering all of her bases otherwise what is she paying me for?

Creating New Pins for Old Content…

A lot of people completely neglect to do this. I think it’s because once the post is out there they completely forget about it. But this is one of the biggest opportunities aside from Pinterest SEO to get eyeballs on your website. I know you aren’t doing this out of the goodness of your heart so let’s do the work here and create more pins. I like to create a minimum of 4 new pins per week for clients. This ensures we are getting new content out and leaves room for new blog posts or products if they publish them. I will go into Google Analytics and find the top trafficked pins and create new versions from that. I will also create new pins for paid products and opt-ins. This is where I like to start. Then I’ll make my way down a spreadsheet of URLs that either I make or they do. All new pins get great keyworded descriptions and added to the queue with my previously mentioned way of posting to relevant boards first.

Not Getting Ahead of Pinterest Trends…

If you haven’t noticed you may see a drop in traffic when a trend hits. For instance, around the 4th of July everything switches to that holiday. There is everything red, white and blue and you can’t get away from it for a while. So what do you do? You pin with the trends. If you are a home decor blogger then you are pinning holiday decor ideas. If you are a parenting blogger you are pinning holiday-related family activities. Get my drift? Go with the trends or get left out. You need to get on the trends bandwagon around 45 days in advance. Put it on your calendar or grab the Pinterest trends planner.

Using Hashtags that are on Topic…

Do I need to remind you of this again? Probably not, but I’m going to and it’s going to be short and sweet. Use relevant hashtags! You don’t need to go nutty with it. Just 3-5 are good.

You aren’t Reading Your Data… 

Lastly, but certainly, not least you aren’t reading your data. You’ve put all of this time and effort into a Pinterest content strategy and here you are not understanding why you aren’t seeing ROI. It’s not extremely difficult as I detailed here in this post all about reading your analytics. This is one thing you need to do each month. Spend an hour or two compiling your data and looking at what is working and not. If you want my Pinterest Dashboard to make looking at your analytics a little easier then grab it right here. That’s it! 7 things that are missing from your Pinterest content strategy that you should incorporate. Don’t feel like you have to do these all at once. Start slow and add things on. Create lists in Trello or Asana and run them when you need reminders of what to do. If all else fails to reach out to our team and allow us to help you!

Pin It!

7 things missing in your pinterest content strategy


Pinterest trends in November

Pinterest trends in November

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