How to Create a Blogging Workflow Using Clickup
Have you taken the time to create a blogging workflow for your business? Maybe you don’t have a blog but you have a YouTube channel… I use ClickUp for my blogging workflow and it’s been such a lifesaver & timesaver.
Every piece of what I do for my blog and YouTube channel takes place in ClickUp before it’s ever implemented online.
So if you are looking for a way to dump ideas and piece your content together and keep track of every piece of the puzzle hang on to your hats because I have a good one for you.
How to Create a Blogging Workflow Using ClickUp
Creating a workflow or a process as some call it is the easiest way to make sure you have everything done when creating content.
Creating a blog post is a lot more work than most people realize and not to mention a YouTube video.
Between brainstorming, researching, outlining, creating and ultimately marketing that piece of content there is a lot to do.
So in this section I’m going to cover the areas of the workflow you will need to create then break them down further.
What You Need in Your Workflow:
- Space in ClickUp for your blog or channel
- List for the process
- Checklists for each piece of the process
- Automation to add the process to each new idea
So that is the rough outline of what you will need inside of ClickUp. I’m sure you can duplicate this to another project management tool but I don’t know how so take this idea and customize it if you’d like.
Before we dive in I want to go ahead and breakdown what each piece means.
What is a ClickUp Workspace?
A ClickUp workspace is an entire workspace for everything you have in ClickUp. My workspace is both my marketing space and my client space.
What is a ClickUp Space?
A ClickUp space is each individual space within the entire workspace. So I have 2 spaces in my ClickUp — Marketing & Clients.
In my marketing space I house everything for my marketing and business that isn’t client related. So my blog and YouTube channel, pitching podcasts, funnels, etc.
What is a ClickUp Project?
A project in ClickUp is a place to house all the lists you plan to create for one project. For me I have projects in my marketing space for funnels, content creation and visibility. Each of those projects are a folder in essence and house each of the individual lists.
What is a list in ClickUp?
A list in ClickUp is similar to a board in Trello if you’re a Trello user. Each list is customized to the project or workflow I’m running.
Now that you know what each piece is I can show you how to put this altogether and make a workflow for yourself.
I prefer for my workflow to be templated so each time I add a new idea or begin a new piece of content my templates are added and I just start creating the content.
How do I create a checklist template?
To your subtask you will need to add a checklist and name it. Then add all of your items to your checklist. If you want you can go ahead and assign the tasks to yourself or your team. Then you will click the three little dots and click “save as template” and from there you will name it and save it.
Now you can add that checklist to your overall template for when you save it as a template too.
What do I need for this Clickup blog workflow?
It’s going to depend on what you do with your content once it’s complete but I include each social channel, my email list and YouTube. So take this and piece it together with each of your channels.
I create a task for each content idea and inside each content idea I have templated subtasks for YouTube, Social, Pinterest, Newsletter & Blog.
Inside each subtask are individual to-do list items.
I also have a checklist that is part of the overall task that covers to-dos like researching keywords, outlining the post or video, film & write the blog post.
YouTube Process in ClickUp
Inside this subtask I created a checklist and saved it as a template.
That checklist includes:
- Uploading raw video to editor
- Upload final video & optimize on YouTube
- Writing the description
- Insert cards
- Copy video URL and place it in content hub
- Insert end screen
- Pin the video over to Pinterest
Social Media Process in ClickUp
Inside my social media process I have a checklist that includes:
- Create FB Image
- Create IG feed image
- Create Story image
- Share video to FB
- Share video to IG Stories
I don’t share my stuff to Twitter often so you won’t see that as part of this process.
Pinterest Process in ClickUp
My Pinterest process is more or less for one of our assistants when I hire someone to handle my content workflow.
This process includes:
- Create 5 images
- KW research
- Schedule to Tailwind
- Pin to Tribes
- Grab first Pin URL & put in content hub
- Write description & paste in content hub
Blogging Process in ClickUp
This process is more technical and when I do hire someone to takeover this part of my workflow there will be tutorials inside each to do item. For now this list is for me.
This blog process includes:
- Write post in Google docs & save in subtask
- Format blog post in Divi
- Grab YouTube URL from content hub & insert into Divi Module
- Insert social images into Social Warfare & optimize
- Fill out Yoast
- Add final blog post URL to content hub
- Add blog URL to RecurPost + 1 month
Newsletter Process in ClickUp
My newsletter process is the most simple of all of these.
- Insert YouTube video thumbnail into email body and link video
- Summarize this weeks content into newsletter with CTA
- Each task moves through the process from start to finish and that’s what I’m going to cover now.
My Overall ClickUp Workflow
This is the part of the process that is probably the most simple. I dump all of my ideas and prioritize them according to when I want to publish or when my audience is asking for things. I also take into consideration promotion timelines for different things. So if I’m looking to sell more courses I will create more content around that.
When I choose an idea to make into a piece of content I move it to the “writing & filming” status and begin researching and outlining it. I also assign a date and from there begin production.
Once I have begun the process of creating that content I will move it to the editing status where we are formatting, making images, the video is getting edited and we aren’t quite ready for publish.
Once it’s put together it moves to scheduled and this is often when we are finishing creating images and actually scheduling it for sharing.
Once it’s publishing I move it to the closed status where it then lives until eternity.
You can customize your statuses inside of your ClickUp list however you see fit. You can even choose a templated blog post workflow they have created already. I personally prefer to make my own statuses so I go with custom.
I hope this workflow makes it easier for you to see all the moving pieces of a content workflow and hopefully it simplifies it for you. I know for the longest time I took way too much time to research, write and publish content because I tried to do everything at once.
This workflow allows us to batch everything. So all my research, outlines, images, content is all batched throughout the process.
Some of it I outsource currently like my video editing but for the most part this is just me working this workflow and it saves me time when I don’t have to switch back and forth.
I used to waste so much time writing then as I wrote I would create images and optimize the post.
If you are anything like me and try to do everything at once… do yourself a favor and stop!
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