How to Get More Click on Pinterest: Stop Doing These Mistakes
If you’re doing any of these mistakes on Pinterest and you’re not seeing the traffic you’d like to see then you need to STOP & re-evaluate.
This weeks video details the things you really need to stop doing so you can start to see the success on Pinterest you’d like to see more of.
- You aren’t creating pins with text overlays
- Pinning square images
- Not differentiating your blog post title on your text overlay
- Not using a CTA
- Not using keyword descriptions or using broad keywords instead of key phrases
- Not thinking about your pinterest users journey
Not Using Text Overlays
It’s no secret that Pinterest can read your text overlays and if you don’t want to get lost in a sea of sameness then you really should use text on your pins.
This is an extra layer of categorization for your pins & it allows your potential audience to understand your pin before they ever click over to it.
Not to mention the best reason of all… it helps your pin stand out against the sea of sameness. Yes I repeated that because I want you to understand how crucial this is.
Pinning square images
For the LOVE OF ALL THINGS PINTEREST… yes I just yelled at you in caps friend.
STOP pinning SQUARE IMAGES. Just stop.
They don’t stand out in the feed and your audience will scroll right past you.
Use this post to help you understand the best practices for Pinterest…. Your Pinterest Marketing Guide for 2020.
And if all else fails download our Pinterest Strategy Guide by clicking the little box below this sentence. It’s free.
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Not differentiating your blog post title on your text overlay
Because your blog post title is optimized for Google you really want to use a different title on your text ovelays.
This will also help you to serve your audience with your pins based on their journey. I talk about this in my Perfect Pin Blueprint in depth.
Your text overlay is valuable real estate & using your blog post title ONLY is like owning the penthouse apartment but living in the basement cellar with the creepy crawly spiders.
Start doing your research & creating pins with strategic text overlays.
Not using a CTA on your pins
Your audience wants to be told what to do. Not like the chick in the 50 shades book but definitely tell them what their next step is.
Your CTA on your pin images don’t need to be boring or passive like… learn more.
They can be…
- Download the free guide
- Stop living paycheck to paycheck
- Click here to get a restful nights sleep
It’t not rocket science friends… tell your people what you want them to do.
Not using keyword descriptions
If you aren’t using all 500 characters in your description by this point… well I don’t know what to tell you.
Start using your description space. All of it.
You get 500 characters to write your description.
My suggestion is to write 5 sentences with 5 long-tail keywords that your audience will use to find your content.
Stop using broad keywords like “dinner recipes” and start using longer phrases like “easy weeknight family dinner recipes”.
Not thinking about your customer journey
This piece really isn’t your fault because you haven’t been properly taught this in any of your Pinterest courses you’ve taken.
Chances are none of the other Pinterest marketers are even talking about this.
But if you aren’t targeting your audience depending on their phase in the buyer/customer journey then you’re missing out.
Your avatar like you has a journey they have taken and depending on where they are in the journey their needs will be different.
This is the whole point of the Perfect Pin Blueprint. Grab it right now for super cheap and start understanding your audience and their journey to find you.
Grab Our Pinterest Strategy Guide… FREE!
PINT IT FOR LATER
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