Pinterest for Affiliate Marketing
You’re reading this because you’re interested in learning more about using Pinterest affiliate marketing to make money from your website.
I get it! I like making money without hustling for clients all the time and to do that I use affiliate links.
I see affiliate marketing as a service that I don’t have to provide. What’s better than that?!
The best part about Pinterest affiliate marketing is the ease of putting great content out and creating pins to drive traffic to it.
So to get started let’s dive into a little precursor to this topic then we will go deep into your content strategy and how to get traffic to your website using Pinterest.
Why Use Pinterest for Affiliate Marketing
Pinterest is a visual search engine that will connect your audience to your content through the use of pins.
Why do people use Pinterest?
People use Pinterest to find a solution to their problems. Whether they are looking for a recipe or a long-term DIY project… They have a need and they go to Pinterest to find the answer.
Pinterest is still popular in 2020 and is becoming more popular than ever. Since they went public in 2019 they are really gearing up for a bigger play in the marketing game.
Not only are they building a legitimate ad platform but they are also able to integrate those ads nicely into their feed so they don’t distract from the user experience.
Pinners use broad search terms to allow the platform to tell them what to purchase.
What is the Pinterest User Buyer Intent?
The great part about using a search engine to get your content in front of your audience is to cut through the clutter when it comes to buyer intent.
People come to Pinterest with the intent to buy. It might not be right this minute but they are planning to purchase.
Pinterest users come in with a pain point. This is the awareness phase.
Once they are aware of their problem they move into the discovery phase which on Pinterest is typically through broad search terms.
When they find something they are interested in they move into the interest phase. This is where engagement takes place. They will engage with your pins through close-ups, clicks and saves.
Depending on their problem and how quickly they need to solve it they will move into the consideration phase. This is where they will start reading reviews & really digging into what will help them solve that pain.
Once they make their mind they move into purchase. This whole process can take as little as a few minutes all the way to months.
Do people buy from Pinterest?
In short, yes they do. Pinners don’t usually come to this platform for nothing. Even those who are browsing will save things for later.
But those with a goal in mind are more likely to move on through to purchase.
Your goal is to provide value and show them how they can transform their problem with your solution.
How to Make Money with Affiliate Marketing on Pinterest
Now we are diving into the good stuff… the stuff you are here for! Pinterest affiliate marketing is a great way to make money online.
This whole process works by you signing up for an affiliate program where you promote an offer or product and make a cut of the sale.
You can do this in more than one way and there are better ways to go about it than others.
Affiliate Marketing on Pinterest Without a Blog
You can link your pins straight to your products but they often fall on deaf ears. Unless your affiliate landing page or product page is compelling the person clicking through will fall off.
They need to be optimized and one affiliate program that really works well for me is Pin Practical Promotions. The only reason it works so well is because Monica has done the work to optimize her pages to convert. So I can link my affiliate links directly to her pages and know that my people will sign up for her free course and eventually buy her paid course.
Plus a bonus for Pinterest affiliate marketing is being able to send your audience to a cookie that locks for freebies. If you have affiliate programs that give a freebie then does the up-selling for you… you’re that much closer to making money passively!
This works especially for those affiliate marketing on Pinterest without a blog!
Pinterest Affiliate Marketing Methods
There are various ways to send people to your affiliate links and we are going to break those down now. My favorite way is still by creating valuable content that helps my audience in some way. Build trust first then ask for the sale.
Straight to Product
Like I mentioned earlier you can link straight to a product. This works in some cases but if your pinner isn’t compelled on that third party page they will fall off.
That’s why I prefer the methods ahead.
List Posts are a great way to outline a variety of products to your reader. Giving people options is always a great way to maximize your ability to make a commission.
The example I gave in my video was simple… The 5 best vlogging cameras in 2020.
I could create a post giving details about the 5 cameras linking to my affiliate links then send a pin to that post from Pinterest.
Ideally you are going to create a pin for each of the products and link it to the same post. That’s 5 ways you are getting people to your 1 post.
How to Posts
If we are using the same vlogging camera example I’m going to write a how to post on how to use a Canon M50 as a beginner. I’m going to break down exactly how to use this camera from the moment I open the box to the advanced tips like remote live shooting.
Then I’m going to create pins and link them to the post. People love to know how others are successfully using a product.
The third way is to create review posts where you break down a product in detail and really go over all the reasons why someone should buy it.
You can link this post to your other to so you can build really great SEO for Google as well.
Build a Long Term Strategy
If you want to really build and grow your affiliate income then you are going to need a content strategy. Yes, even for your affiliate marketing!
You can do this by really narrowing in on the products and services your audience would benefit from and creating really great content on each item. Don’t make all of your posts or videos all affiliate pitches though. Unless you’re known for reviewing products.
You can easily write these pieces of content and put your links throughout very naturally.
If you need help creating a content strategy & building your SEO I would suggest Mike’s Stupid Simple SEO to help you do just that. This is a course I use and love and would suggest to anyone looking to create a system for long-term content.
When you create a long term strategy that really serves your audience well they will begin to seek you out for your recommendations.
This happens for me now with this blog. I have regular readers who are looking for ways to increase their Pinterest traffic. Because I have limited my content to Pinterest & a few select topics that all relate back to Pinterest I’ve become known in this industry.
Push Them Further Into Your World
As you are creating this really valuable content you are going to push them towards your email list and any social media you want them to connect with you on. This is what I like to do to make sure my audience is seeing me showing up on each platform with authority.
They see the same messaging across the board. I can push that content and build the trust that I need them to have so they will buy from me.
This happens on your blog, social media and emails.
Take Your Pinterest Marketing Strategy to the Next Level
If you are ready to take your Pinterest marketing strategy to the next level then you should sign up for my course Pin Profit Plan.
In this course I teach you how to build your foundation and from there how to strategically create your pins, automate your strategy & consistently show up.
Rules for Affiliate Links on Pinterest
Last but certainly not least we are going to cover the best practices for Pinterest affiliate marketing. They’re really simple…
- Don’t ever use Amazon links on Pinterest. EVER.
- Always disclose direct to affiliate link pins.
PINT IT FOR LATER
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