Are you wondering how to create a Pinterest Marketing Strategy routine so you can stay consistent on Pinterest? This is one of the most common questions I get or pain points my clients tell me they have.

“I am not consistent.”

“I don’t know what to do after I hit publish.”

“I pin to my boards but that’s about it.”

Pinning on Pinterest without a real strategy is a waste of your time. Getting yourself into a routine is the best thing you can do. Not only will you save yourself a ton of time but you will eliminate any of that guessing when it comes to figuring out how to market on Pinterest.

So this weeks post outlines what I do for our clients here and what I do personally for all of my content.

Our Pinterest Marketing Strategy Routine

What works for us might not work for you but if you had an outline or downloadable checklist then perhaps you might stick with it? Download our checklist right here.

I break down this checklist and our tasks into 3 categories. On publish, weekly and monthly tasks encompass this checklist.

Your Pinterest Marketing Strategy doesn’t have to be crazy involved. So let’s dive into our first category.

On Publish

What works for us:

  • Create the content and publish new post.
  • Then keyword and pin that first pin to Pinterest live then use Tailwind to send pin through board lists. Make sure you are pinning this pin to the most relevant board first.
  • After a week of organic traffic use Tailwind to submit your pin to tribes.
  • Make new pins each week for brand new posts as well as new pins for older posts.
  • Analyze data for top trafficked pins and renew their pinterest descriptions if necessary.
  • Add a few trending pins to your queue since you are already on Pinterest.

I told you we don’t get crazy! Now let’s take a look into what we do for our weekly tasks.


What works for us:

  • Create new pins from your list of high traffic posts that you made during your monthly data review.
  • Keep queue filled with new content and rehash older content with new descriptions. Then look through your other pins for upcoming trends.
  • Email your new posts or pin URLs to your list and ask them to save it for you on Pinterest.
  • Pin any new YouTube, Facebook Live, Pages, Opt-Ins to Pinterest.
  • Upload any new videos you’ve created straight to Pinterest and keyword properly.
  • Monthly is where you will spend more time because you are looking into your analytics.

If you haven’t read through how I use analytics to guide my Pinterest marketing strategy then head over and read that post.

Related: How to Incorporate Pinterest Analytics into Your Pinterest Marketing Strategy


What works for us:

  • Analyze Pinterest data to identify trends and create a list of new content that you can link to highly trafficked posts.
  • Make new pins for top trafficked posts.
  • Make new pins for products & opt ins.
  • Update old content with fresh pins, descriptions and Google SEO.
  • Plan for trends 30-45 days from now.
  • Review Tailwind & Pinterest Analytics.

Creating a Pinterest marketing strategy routine has taken me some time to figure out what works for each client. These items are across the board to-dos no matter what niche they are in. No matter what you do if you want to succeed on Pinterest you need to be consistent. Without consistency you might as well not waste your time.

If you don’t have time for consistency then head over here and book a free consultation call with our team. We would love to help you!


7 Things Missing in Your Pinterest Content Strategy 

Pinterest Statistics You Should Know

How to Optimize Your Blog Content for Pinterest Users

Your Pinterest Marketing Strategy is More Than Filling Your Tailwind Queue

Pin It!

Grow your pinterest traffic by creating a routine