Every Podcast Marketing Strategy Should Include Pinterest
Podcast Marketing Strategy
I find a lot of podcasters miss a giant opportunity to woo new subscribers by leaving out Pinterest in their marketing strategy. To be honest Pinterest would take the least amount of time to implement vs the massive investment in social media.
Plus there are people on Pinterest looking for a variety content every day.
So this post is going to help you to understand exactly how to use Pinterest in your podcast marketing strategy.
In this post I’m going to give you 2 examples of how you can create a Podcast content strategy to get more people to convert.
An Argument for Long Form Content
Long form content is going to be critical for getting more SEO juice behind your podcast on Google… but on Pinterest you will also want long-form content to convert your audience better.
Because Pinterest users have been trained to click on pins and read blog content you will likely see better conversions to podcast downloads if you use blog posts as show notes.
Not only that but Pinterest users are very much in decision mode when they find your content. Help them with that by breaking down key points you made and make the case for listening to the full episode.
There are a handful of ways to go about transcribing your content to text if you don’t want to write a separate post.
Tools for Transcription
There are others but I have only ever used Otter.io and Rev so I can’t speak for the others.
Full on Blog Post as Podcast Show Notes
My vote if I were your content strategist would be to create a full length blog post detailing the podcast in text. Now hear me out…
You could have a bigger audience if you were to cater to a different learning style.
- You will convert more users who are readers to your email list & the podcast
- Pinterest users aren’t really used to clicking to listen to anything
- Search engine friendly
- Time or monetary investment
Let’s take a look at an example of this in action.
Jenna Kutcher has her team write long form blog content for her podcast episodes then place those on Pinterest to drive traffic back to the site.
She embeds the links talked about in her posts and has a call to action on each episode.
Short Form Podcast Show Notes
This is what I see the most often for show notes or worst of all someone just uses the Lisbyn website for show notes.
Please never give your traffic away for free by sending someone to a third-party website for show notes!
At the very least send them to a shorter form summary style on your own website.
A great example of this is Amy Porterfield.
- Quicker to throw up
- Not as search engine friendly
- Users may not convert to podcast downloads or plays
- Our clients haven’t found these to convert well
Next Steps for Pinterest Podcast Marketing
Your best bet is to head over and take a look at the How to Get Pinterest Traffic: Your Pinterest Strategy for Bloggers & E-Commerce Shops.
You will need to at least do the following:
Step 1: Start your Pinterest for business account
Step 2: Get your content organized in something like our Pinterest System. Having a content foundation will help you to develop your strategy & implement better.
Step 3: Perform your keyword research
Step 4: Develop your optimized profile
Step 5: Create your image strategy
Step 6: Start pinning your content
It might watch The 5 Pillars of a Pinterest Strategy to know what you need to include in your overall strategy.
Overall I think Pinterest as a podcast marketing strategy should be considered. If you need help implementing this or developing your strategy we offer a couple of options to work with our team.
Visit our work with us page and check out both management and mentorship options.