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How to Incorporate Pinterest Analytics into Your Pinterest Marketing Strategy

How to Incorporate Pinterest Analytics into Your Pinterest Marketing Strategy

by Heather | Nov 15, 2018 | Pinterest Marketing

Pinterest is a beast of a platform and if you want to succeed you should be reading your Pinterest analytics and creating your Pinterest marketing strategy from that. When I say Pinterest analytics, I don’t solely mean the analytics you get on the platform itself. I...
11 Pinterest Tools & Resources to Drive Traffic to Your Website

11 Pinterest Tools & Resources to Drive Traffic to Your Website

by Heather | Aug 17, 2018 | Pinterest Marketing

What are Pinterest tools and how can I use them to my advantage? Are you completely frustrated with your dismal growth on Pinterest? I feel like a lot of business owners think they can make a Pinterest image and pin it to their account and boom… traffic. It’s not 2013...

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Instagram post 17844085285939998 Who else gets the itch to travel this time of year?! To get my fix this season, I’m hoping to take a long weekend and travel around Arizona. Maybe we will get up to the Grand Canyon or over to Monument Valley. Where would you go if you took time off? Drop an emoji hinting your dream vacay and let’s see if I can guess the location! Ready, GO! . . . 📸 Photo taken in the Badlands last summer . . #badlandsnationalpark #badlandssouthdakota #southdakota #southdakotatravel #southdakotaadventures #visitsouthdakota #visitgrandcanyon #arizonalife #azmom #phxblogger #phoenixblogger #arizonablogger #tucsonblogger #wahmmom #workathomemom #momsinbusiness #momswhowork #hustlewithease #mombosslife #visitarizona #discoverunder1k #discoverunder500 #travelmoreoften #travelmoreworkless #adventuremore #moreadventures
Instagram post 18125614957034726 I realized something today. After 3.5 years of working to keep my Pinterest agency profitable, I realized why I work so diligently. More specifically, I realized WHO I work so diligently for. I work for my dreams because I want to give them the time and space to flourish. I work for my clients so they can make a bigger impact in the lives of their audience. I work because God gave me gifts that if I didn’t share I wouldn’t be honoring him. Now it’s an honor to be able to work with the hopes of making my all those those people proud and to help to make that impact even bigger. And what about you, friend? Who do you work for? #pinterestmarketing #pinteresttips #pinterestbusiness #pinterestforbusiness #pinterestbusinessmanager #pinterestmarketingforbusiness #pinterestmarketingtips #businesssuccess #businessbydesign #communityovercompetition #creativelifehappylife #hustleandheart #azmom #arizonamom #cultivatehustle #thesehappysquares #wahmmom #workathomemom #momsinbusiness #momswhowork #hustlewithease #mombosslife #makeanimpact #meantformore
Instagram post 17844624253898152 Where are my readers at? I'm looking for new books to read! Reading for me is tough because I'm not a big fan of fiction but I try it from time to time. So what books either business related or for fun have you read lately that I should check into? Drop them below or send me a DM.
Instagram post 17848114369850934 Can I share an embarrassing secret? 🤦‍♀️ When I started out as a blogger, I honestly thought when I hit publish the flocks of people would come. Like they had a sense I was speaking and bam here they would come. Unbelievable, right? You know what shed some light on it? Lots of pushing publish and very few posts actually getting traffic. It didn’t click until I started looked at my google analytics. Are you afraid or totally clueless when it comes to Google analytics? Well friend I want to help you understand what to look for when it comes to Pinterest so you don’t have that disappointment like I did in the beginning. I want you to navigate to your Google analytics. THEN I want you to go to the following. 1️⃣ Go to Acquisition > Social > Network Referrals 2️⃣ Choose Pinterest 3️⃣ Click your calendar and choose the last 30 days. Now that you have this report in front of you I want you to narrow it down even further. 4️⃣ Click secondary dimension and in the drop down choose acquisition again. 5️⃣ Choose referral path Now that we are here I want you to copy and paste those pin URLs into a browser and take a peek at them. What are they about? Are they landing pages or blog posts? Products? What was the pin style? Did you use branded colors or off brand? Script font or sans font? Were those posts how to, lists, stories? What keywords did you use in the descriptions? On the text overlay? Take a look at all of these things to figure out how you can create that traffic again. The great part about this report is you can see what exactly is coming from Pinterest. Create more of that content. What other pain points can you touch on that are related to the content people are coming to you for? Perhaps you need to create an opt in that is related to those posts to capture their emails then nurture them in their inbox. Are you up for the challenge of looking at those analytics? Remember they are just numbers. They DON’T define you. Use them to guide you. Creating content for your site sadly isn’t about you but about what your audience wants. Hit the SAVE button so you can come back to this later when you need a reminder on the steps and what questions
Instagram post 17860418152673590 This message is for those of you who have a been hustlin’ for traffic from social but just aren’t where you want to be yet. Pinterest is a search engine. You can create pretty images and do a quick 5 minute search for the phrases your audience is going to use to find you. You can use Tailwind you can automate the entire process and start sending traffic to your website. A few common things I hear all the time as to why you can’t do it: 1️⃣ I don’t have time. If you have a workflow that will help with creating images and you use Tailwind you only need about 30 minutes per week. But the truth is if you don’t make time it will never happen. Put it on your calendar or give it to your VA. 2️⃣ I don’t know how. Good news for you I have an entire blog and trainings on how to use Pinterest for your blog/podcast/shop. I’m your guide and I regularly put out content on how to use Pinterest. The great part of having someone like me on your side is I don’t just offer DIY but also done for you services. If you want to grow your blog in 2020 and start making a bigger impact and more income then you have to treat it like the company it is. Companies like tailwindapp didn’t start off big but they didn’t allow their marketing efforts to slack off and neither should you. So are you ready to send traffic to your website? Check out the link in my profile and poke around my website getting to know just how to make the most of Pinterest!
Instagram post 17852350339763000 Can you level with me? There’s a good chance you never considered using Pinterest to get your products or services in front of a new audience. I get it. It’s easily something people don’t even know they can do or think it's too cost prohibitive. But our team just GETS IT and we are here to hold your hand through the process. Why would YOU want to work with US? We have a few different ways to work with us and both of them result in our brainwork giving you a strategy that is custom to yoru business. We either manage it for you or put a Pinterest strategy together that is custom to your business So, be honest...are you ready to try something new?
Instagram post 18046275127221638 Can I tell you a secret? To do lists are killing the forward movement in your business. If there is anything I learned in 2019 as a digital nomad it's the importance of focusing on what makes money. Shiny object syndrome is easy to have when you are first starting out in business. Heck it's easy to have when you're 3, 5, 10 years in... new technology, new strategies... There is one thing I know for sure though. Your TO DO list is killing your forward movement. When you sit down and braindump everything you need to do in a list then start working your way through it without prioritizing what will bring you revenue then you are doing it wrong. Don't allow your obsession with checking a box make you feel productive. Instead of making a TO DO list make a SUCCESS LIST. What can you do to truly breakthrough the noise and make progress in your business that is either reflected in IMPACT, REVENUE or PERSONAL GROWTH?
Instagram post 18126365734022681 Something happened last year that really turned the tide that is my business. I’m the sole breadwinner for our family. Me. I’m it and that’s so F’n scary for me. For 10+ years my husband was the sole breadwinner and that gave me the opportunity to really find what I wanted to do with my professional life. What a gift! Fast forward to the end of 2019. 4th quarter I spent taking all of the knowledge in my brain and turning them into products. I have a goal to help 100,000 online business owners and to do that I have to have products that people can purchase because 100,000 people + one of me... I would die. 🤭 So I took my knowledge and turned it into products, set up my learning system... set up my funnels and launched it into the world. To date I have touched over 50 people with my products. Not only is that putting food in my family’s mouth but it’s helping to grow those businesses. I want to make an impact and I’m excited to put a stake in the sand and tell people I’m here to help them grow their businesses using Pinterest. What sets me apart from all the rest is my hands on client knowledge paired with using the platform nearly everyday for a decade. I know this platform and I can help you to harness it! Here’s to 2020 and my stake in the sand.
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