Your Pinterest Marketing Guide to 2020 has arrived and I want you to know what to do to grow your business, grow your blog traffic and build your online business using Pinterest. Pinterest marketing strategy is a going to make a difference in the ways you grow your blog audience and make money online. If you are a blogger wanting to make money blogging then you need to read this! #pinterestmarketing #pinterestmarketingstrategy

Your Pinterest Marketing Guide for 2020

Pinterest Marketing

Are you looking for a Pinterest marketing guide for 2020? Perhaps you’ve finally realized Pinterest strategy should be part of the way you show up online?  Well I’m here to help you make the most of Pinterest in 2020.

If you want a Pinterest growth strategy that is fast strategic then you are in the right place, okay? 

It’s not a secret that I live and breathe Pinterest. I often joke that when I started using Pinterest in 2010 I couldn’t cook my way out of a hamburger helper box… That’s true and I can thank Pinterest for connecting me to so many wonderful bloggers just like you and me.

Whether you’re just starting out or you’ve been around the block a few times there is something here for you.

So grab your coffee or kombucha and let’s dive right in.

 

This post contains affiliate links. I will make a small commission if you click a link and make a purchase. Read more here.
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August 2020 Algorithm Updates

As of August 2020 there have been a few algorithm updates that may want to take into consideration.

 

Continued Focus on Fresh Pins

There is still a continued focus on creating fresh pins. Fresh Pins are new versions of older pins you are creating.

Pinterest has said they want creators to continue to produce fresh content and this is important. You may need to reduce the amount of pins in your schedule until you have the workflow in place to create more pins. I would suggest creating a workflow that will allow you to get your content really organized so you know what you have to promote. Don’t forget to share landing pages, products, affiliate links, videos and more.

 

Controlled Distribution

In July Pinterest came out and said they are going to be using controlled distribution where essentially they force people to see pin types they were never seeing before. These people were never seeing these pin types before because the smart feed is designed to show you what you interact with.

So they are pushing out more videos and story pins to more people. 

Now in my opinion this is to keep people on the platform longer which will help Pinterest make more money and in essence drive less traffic away from the platform.

Story pins don’t have links and video pins are difficult to figure out how to leave the site once you click on it.

Now I’m not saying you shouldn’t try these because Pinterest does reward users who are early adopters but I wouldn’t go crazy just yet.

Follow Pinterest Best Practices

No matter how much traffic you get from Pinterest you should follow these best practices. This will keep you from getting marked as spam.

High Quality Pins 

Make sure you have a business account if you are promoting business content. This will give you the opportunity to turn on rich pins which will give you a higher quality pin. 

Claim Your Domain

Claiming your domain gives an extra layer of content to your pins and makes it easier for people to interact with your pins and profile.

Don’t forget you can claim your Etsy, Instagram & YouTube channels as well.

Pin Regularly

Make sure you are pinning regularly. Part of your strategy will be consistency and if you have an issue with consistency then I can help. 

Grab my strategy checklist so you know what to do, when to do it and why you’re doing it! 

Grab Your Templates

Create Click-worthy Visuals

Pinterest is all visual so make sure you’re creating pins that people want to interact with. When people engage with your pins through saves, clicks, likes and comments then this tells Pinterest they should show your content.

If you have issues creating beautiful pins then jump into Canva and create some pins using their templates.

Pin image sizing is now coming in at 1000×1500 according to Pinterest which is still 2:3. You can still use those other sizes that are 2:3 as well if you want to do so.

Don’t be afraid to go off brand if your current pin style just isn’t driving the clicks you’d like to see.

If you are creating images for physical goods you should consider creating your images with the Pinterest Lens in mind. Pinners can quickly snap a photo of an item and it will search Pinterest for relevant items. You item could very well come up!

Use Keywords Properly

This wouldn’t be a Pinterest marketing guide if I didn’t tell you this important PSA. Don’t stuff keywords into your descriptions! This isn’t new information but for some reason I still see new bloggers doing it.

Please stop writing your descriptions like this: 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. At volutpat diam ut venenatis. Keyword here | Keyword here | Keyword here | Keyword here | Keyword here 

Don’t do that! It’s tacky and the algorithm knows better.

Bonus Tip:

Logout of your Pinterest account then paste your URL into your browser. Make sure you remain logged out.

Click your profile and find your pins. You will find that Pinterest has assigned keywords to your pins. This is a great way to see how Pinterest is categorizing your pins and if you have your keywords right!

I would also suggest checking your related pins section under your pin once it has been on the platform for at least 24 hours. If the related pins under your pin aren’t at all the same then I would suggest tweaking your description & title to include better keywords.

Strategic Pinning

Okay I know this part could be why you’re here… but what I mean by this is pinning with seasons more or less. Pinners are planners so you will want to start pinning 30-45 days in advance of a major holiday.

If you are confused by pinning for trends then grab my trends calendar right now. You will get trends for all 12 months including ideas for content you can create! 

Pinterest Marketing Guide for 2020

Now we are going to move onto the updates and changes coming to the platform! I love updates and trying new tools. 

Being an early adopter can really pay off for you if you stick with it.

Let’s start out with the obvious…

Create Video Pins 

Video is king and that’s no exception on Pinterest. It’s everywhere on this platform now and they are really pushing video pins. If you haven’t started creating video pins then don’t fret I’ve got you covered. Learn how to create video pins effortlessly.

Video pins can come in all shapes and sizes and be extremely short or longer.

I would suggest repurposing your video content onto the platform. Don’t forget to give it a good keyworded description and title so pinners find it in search!

**If you read the above part about controlled distribution you know I’m suggesting to try features. This includes video pin creation.

Utilize New Tools 

This is part of the early adopter thing but really you’re going to want to utilize some of these new tools! 

They just recently announced they are releasing a trends tool so you can see how keywords rank on their platform. HELLO! Yes, please.

Add Product Pins

This may be obvious but you’d be surprised how many clients I have that sell things and don’t put them on Pinterest! Pinners are looking for your solutions and your product could be the transformation they need in their life.

Put your products on Pinterest! Even if they are as small as labels you sell for $2. 

This goes for all of you direct sales reps out there! Send pins straight to your direct sales links.

Start Promoting Pins

Look you have to get started promoting pins! I mean you don’t have to but you’re seriously missing the boat on sales and leads by not getting in on promoted pins.

I have been promoting pins for a couple years for myself and clients. I have always used Monica’s approach to promoted pins and if you’re in need of training in this department then you should check out her materials.

I have ran some really amazing campaigns and gained new leads for as little as .92 cents each! 

My favorite campaign was one I turned on before a vacation and ran for 6 weeks. I spent $109 on ads and made $499.99.

I was in shock when I was on the trail and kept getting notifications of people buying my product from my promoted pins!

Stay Up to Date

If you’re wondering how to stay up to date with all the changes that come down the pipe from Pinterest then I have a solution for that too.

  1. Sign up for my newsletter. I always email my list about new updates but I don’t usually publish new blogs about them as soon as they happen.
  2. Join my Facebook Group. This is also a good place to ask questions and get updates.
  3. Bookmark the Pinterest Newsroom. I have this bookmarked and refer to it often. I also have their insights page bookmarked. Both are great to keep up to date.
  4. Subscribe to my YouTube channel for weekly Pinterest marketing content.

That’s it for your Pinterest marketing guide for 2020… for now!

Creating a Pinterest Strategy

Each and every strategy I create for clients is custom but there are certain aspects of each strategy that are the same.

Those aspects have been included in my Pinterest Strategy Guide & Trends Calendar. Grab your copy right now so you can get into a rhythm and are never guessing when it comes to what to do when you publish new content.

 

Pin It!

Your Pinterest Marketing Guide to 2020 has arrived and I want you to know what to do to grow your business, grow your blog traffic and build your online business using Pinterest. Pinterest marketing strategy is a going to make a difference in the ways you grow your blog audience and make money online. If you are a blogger wanting to make money blogging then you need to read this! #pinterestmarketing #pinterestmarketingstrategy
Your Pinterest Marketing Guide to 2020 has arrived and I want you to know what to do to grow your business, grow your blog traffic and build your online business using Pinterest. Pinterest marketing strategy is a going to make a difference in the ways you grow your blog audience and make money online. If you are a blogger wanting to make money blogging then you need to read this! #pinterestmarketing #pinterestmarketingstrategy

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