
Why You Need a Content Strategy Before You Ever Begin Marketing
Creating a Content Strategy First Can we talk about creating a content strategy & why you should have that strategy before you ever start marketing? I find a lot of people waste a ton of money on marketing and aren’t actually creating content that converts to...

5 Pillars of a Pinterest Strategy
Pillars of a Pinterest Strategy Getting started on Pinterest can feel daunting because there are so many moving pieces to an effective Pinterest strategy. So today we want to breakdown those pillars to make sure you are focusing on what really matters when it comes to...

How to Make Story Pins on Pinterest
Are you wondering how to make story pins on Pinterest? Look no further. Today we're talking about how to create story pins on mobile, repurposing content & more. I know it's hard to create content natively on yet another platform but I want to go through a few...

How to Convert Canva Templates to PSD Files for Free
Have you ever wondered about converting Canva templates into PSD files to use in Photoshop? Well I recently hired a graphic designer that only works inside of Photoshop. We only work inside of Canva so I was in a bit of a tight spot.Convert Canva to PSD Photoshop...

How to Setup Your Pinterest Ads Reporting to Know if Your Ads Are Working (or not)
Setting up your Pinterest ads reporting dashboard is super easy and the first step to actually getting to know if your ads are working or not. You will be setting up your table inside of your ads manager and I will show you how to setup custom reports that can be...

7 E-Commerce Mistakes to Avoid
E-commerce mistakes can negatively impact your store conversions and cause your shop to not make money. Listen in on the 7 common e-commerce mistakes to avoid that most beginner shop owners make & turn these around as soon as you can.Common E-Commerce Mistakes Not...

5 Ways to Monetize A Blog in 2021 + Tips to Maximize Each Method
If you’re new to blogging you may be wondering how you can monetize your blog. Whether you’re just going full-time online or you’re starting a new side hustle. You can absolutely monetize a blog and make money online without all the hustle. I want to preface this with...

Pinterest Analytics: A Simple Guide to Read & Analyze Your Data
If you’re wondering how to grow your Pinterest traffic then it’s time you understand how to use Pinterest analytics. Pinterest analytics can help you to better understand your audience so you can better serve them content in the long term. Many people just assume if...

The Ultimate Pinterest Traffic Strategy for Bloggers & E-Commerce Shops
For years people like you & I have been wondering how to build a Pinterest traffic strategy. Now you may be wondering, Heather why are you wondering how to do this when you run an entire Pinterest agency? Good question and here’s my short answer… the Pinterest...

Pinterest trends in November
What should I pin in November? This is a question we get a lot for each month of the year. What should I pin and when should I pin it? November is jam packed with holiday and seasonal content. The entire platform transitions to holiday specific content. We have...