Idea Pins are the newest toy on Pinterest and are currently all the rage. Pinterest has been saying for years they are a full funnel marketing platform and with the birth of Idea Pins you’ve officially got a method for brand awareness and audience growth. These are going to need to become a part of your Pinterest marketing strategy going forward.

I’ve talked about Idea Pins in the past

What is a Pinterest Idea Pin?

Idea Pins are a new format where you can showcase an idea from start to finish across static images or video.

Here’s a snippet from Pinterest:

Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest. In fact, the number of Idea Pins created daily has grown by nearly 4x since January.* With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find.*

Why you should use Idea Pins in 2021

  • Grow your followers
  • Engagement
  • Building your audience connection & trust
  • Inspire your audience

When your audience feels inspired by your idea pin they will want more of what you have to offer.

10 Ideas for Idea Pins

Idea Pin Best Practices

  • Use the native mobile app creator
  • Pinterest partnered with Epedemic sound to give you even more audio options
  • Tagging feature
  • You can now tag other creators in your idea pins as well as the descriptions of the pins themselves
  • Tell a story
  • Don’t just repurpose content to your idea pins
  • Use around 5 slides at a minimum

Use subtle CTAs like:

  • Visit our X board for more ideas just like this
  • Visit our Pinterest profile for more like this
  • Follow us for more just like this

Use video in your ideas pins with the first slide being video seems to be a preference. Add text for additional context to your ideas and help the pinner know what your pin is about.

New tools:

  • Music
  • Ghost feature
  • Record & edit up to 20 slides of content including 60 second video clips
  • Add voice overs
  • Export your pin to use beyond Pinterest
  • Topic tagging
  • Detailed lists of ingredients, materials, etc.
  • User tagging

How do you get idea pins (formerly story pins) on Pinterest?

If idea pins aren’t available in your country yet then you will need to wait until they are released or you can request access in your settings.

To see if idea pins are available in your country click here.

Join Pin Profit Academy

This is our exclusive Pinterest strategy membership priced at $37 per month. New trainings every month including hot seats, q&a calls, live trainings, new pin templates and more. Join today.

Pin It For Later

Are you wondering how in the world to use idea pins now that this platform wants more of them? We have a love hate relationship with idea pins on Pinterest but we know we need to be early adopters to really make this most of our Pinterest marketing strategy. Boost your engagement and followers on Pinterest using idea pins!
Are you wondering how in the world to use idea pins now that this platform wants more of them? We have a love hate relationship with idea pins on Pinterest but we know we need to be early adopters to really make this most of our Pinterest marketing strategy. Boost your engagement and followers on Pinterest using idea pins!